How to Attract Popularity for Indoor Children Playgrounds?

Operating an indoor children's playground is not an easy task. What can we do to attract popularity for our indoor kids park? The key to successful operation is, we must analyze the customers’ mentality so that we can better attract customers and achieve profitability. The below, we listed 4 points of how to attract customers and make your indoor children playground popular. 

1. Win Parents’ Heart

To win kids’ heart is easy, but parents’ heart not. To make it simple, when choosing an indoor children playground, children’s choice depends largely on parents, therefore grasping the heart of the parents is important. We need to focus on the elements parents would consider when they choose an indoor children playground park, how to make parents feel they can receive VIP-level treatment. 

In our industry, sometimes we only focus on the quality of indoor playground equipment, while neglecting that running an indoor children playground requires social connections with parents and children. To win one mom or dad’s heart, you probably win many many parents behind her or him, thanks to the social networks. 

 2. Marketing Is Important

Now’s twenty first century, no long in the age that you can make a success by only the quality. You NEED MARKETING to “exaggerate” your quality and service, and make people know the advantages of your indoor children playground, why they should choose yours not others’. 

Learn from the rich marketing methods of the large retail industry, there is no market without marketing, so marketing must be seized from time to time, month after month, year after year. 

3. Try for Free

Remember when you go to supermarkets, you will always find some “try for free” things. It’s like offering your a free candy to get you “addicted”. Offering free entries to your indoor children playground is giving clients the chance to know your park, if they like your park, they probably will post on social networks, which is free advertising for your park. 

Free entries on the opening day is a very popular way to attract popularity, but you’d set some rules for the free entries, like entrance registration to collect children’s names&contact information, limited free entries, eg. Only 100 clients, etc.  

4. Rational Judgement

Always keep rational judgement in the operation of indoor children playground. Being rational means that you can find the problems in your park and then find solutions accordingly. 

Don't pay too much attention to the turnover at the beginning as it may affect your correct judgment of things.  No matter what the situation is, you can have a correct judgment of the incident. What you are concerned about is the previous measures. What are the effects and disadvantages of the implementation? To put it plainly, it is to play the role of a discerning person. It is the role of finding problems. The more problems you find, the more energy you will put into solving the problems and improve your children playground service.