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Most existing studies on indoor entertainment formats have focused on urban core commercial districts with high foot traffic and intense competition. Harbin’s market landscape is entirely different: long, harsh winters and seasonal tourism surges, combined with local residents’ essential need for indoor leisure spaces for nearly half a year, collectively shape its unique market environment. In 2025, the FunXpert Harbin Hadong Wanda branch officially opened. Rather than entering a saturated “red ocean” of competition, it entered a unique market—one where high-quality indoor entertainment venues can serve as public recreational facilities for the city.
1.Project Introduce
1.1 Venue Information：Harbin Hadong Wanda Plaza
Harbin Hadong Wanda Plaza opened in May 2022 as Wanda’s tenth project in Heilongjiang Province, with 168 brands, 22 anchor and sub-anchor tenants, and over 700 parking spaces. The mall was designed from the start as an experiential complex. Its fourth floor already featured a 25-meter-high indoor dinosaur theme park before FunXpert arrived.
1.2 35,000 square meters: A Challenge for Operators
The Harbin FunXpert Trampoline Park covers 35,000 square meters (≈376,700 square feet), nearly ten times the size of a typical U.S. trampoline park, which usually ranges from 20,000 to 40,000 square feet. As a result, this vast footprint introduces meaningful operational complexity for investors. Rather than operating as a traditional family entertainment center, the venue functions more like a mini-theme park; therefore, it demands carefully planned visitor flow, distributed staffing, and strict safety and cleaning protocols across the entire site.
The venue spans two interconnected areas across four floors, separating high-energy activity attractions from leisure and social spaces (such as an arcade, bumper cars, a carousel, and bowling lanes). While the large venue extensively utilizes a zoned layout, the long distances between zones pose challenges for staff scheduling and visitor management.
2.The Pricing Signal
2.1 Admission Structure and Yield Logic
FunXpert Harbin uses a “one ticket, all attractions” model.
| Ticket Type | Promotional Price (¥) | Approx. USD | Per-Person USD |
| Single adult | 97 | ~$13.50 | ~$13.50 |
| Two-person pass | 173 | ~$24.00 | ~$12.00 |
| One adult + one child | 146 | ~$20.30 | ~$10.15 |
| One adult + two children | 198 | ~$27.50 | ~$9.17 |
| Two adults + one child | 217 | ~$30.15 | ~$10.05 |
| Evening pass (weekday 4–7pm) | 56 | ~$7.80 | ~$7.80 |
For operators, the most important factor is not the listed price, but the per-person discount structure. A single visitor pays about $13.50, while the per-person price for a family of three drops to about $9-10. This pricing model is designed to encourage individual buyers to purchase group tickets and to boost sales through family bookings. The evening pass costs about $7.80 and helps fill the relatively quiet hours between 4:00 p.m. and 7:00 p.m. on weekdays. It is clear that the profit margin per ticket is not high; revenue is driven by visitor numbers, food and beverage surcharges, and repeat visits.
2.2 Tenant Synergy: The Visitors’s Second Destination
FunXpert isn’t the only popular photo spot at Harbin’s Hadong Wanda. The complex is also home to Ruyi Cinema’s flagship six-star theater, which features China’s largest commercial-grade IMAX GT screen. In the summer of 2026, the theater’s box office revenue increased by 78% year-over-year. Nearly 60% of its peak-season audience consisted of out-of-town visitors who came specifically to enjoy this one-of-a-kind viewing experience.
3.Operational Realities at 35,000㎡
3.1 Staffing and Safety Density
The sheer scale of Harbin FunXpert requires a staffing level on par with that of a theme park—far exceeding that of a standard family entertainment center. The venue is open from 10:00 a.m. to 8:00 p.m. on weekends and from 10:00 a.m. to 7:00 p.m. on weekdays, operating for approximately 9 to 10 hours each day. To ensure the smooth operation of nearly 100 attractions spread across two indoor sub-levels during operating hours, the venue employs zone attendants, roaming security patrols, and a dedicated mechanical ride maintenance team.
3.2 Adopting different combinations of attractiveness
FunXpert Harbin combines several eye-catching highlights with a wide variety of casual arcade games, all included in a single ticket. Large, iconic attractions such as the trapeze, giant slide, and trampoline area are the main draws. These attractions grab people’s attention online and are the first to convince them to buy tickets. The arcade games require no additional fee. They give visitors more to enjoy, enhancing overall satisfaction.
| Zone Focus | Sample Attractions | Guest Profile |
| High energy | Flying trapeze, 17 m slide, trampolines, climbing walls | Teens & adults |
| Family play | Carousel, ball pit, soft play, bumper cars | Parents with kids |
| Social & events | Karaoke, 2,000 ㎡ laser tag, archery, 100-guest party rooms | Groups & corporate |
| Competitive | Bowling, mini golf, basketball, arcade cabinets | Young adults |
| Immersive | Haunted house, themed photo spots | All ages |
4. Event Bookings as a Secondary Source of Revenue
4.1 Corporate and Private Group Bookings
While general ticket sales are the core revenue source for Harbin FunXpert, pre-booked private events generate a secondary stream of revenue. With dedicated party suites, a large laser tag area, and flexible group gathering spaces, the FunXpert team can provide customized experiences for corporate team-building events, school field trips, birthday celebrations, and youth camps. These include reserved seating, dedicated event hosts, package meal options, and skip-the-line access.
4.2 Catering and On-Site Amenity Strategy
Food and beverage service is integrated carefully without becoming the main selling point of the venue. Instead of running a full-service restaurant, FunXpert Harbin provides light meals, snacks and drinks at designated dining zones close to the family and party areas. Guests are permitted to bring outside food only for pre-booked private parties, a rule that simplifies cleaning workflows and reduces safety risks across high-energy play zones.
Even though F&B add-ons contribute a modest portion of total revenue, they extend dwell time significantly. Visitors who stop for refreshments are far more likely to cycle back into attractions rather than leave the mall early. As a result, the catering layout supports the core ticket model rather than competing with it, a balanced approach that many new FEC operators fail to replicate.
5. Standardized Safety and Compliance Framework for Large-Scale Indoor Entertainment
5.1 Uniform Safety Rules Across All FunXpert Locations
Safety protocols are standardized by the Li Ben Group and consistently enforced at the Harbin flagship location, which reduces compliance risks for investors unfamiliar with managing large-scale entertainment venues. All floor staff undergo formal training before starting work, and emergency response drills are held regularly. When an incident occurs, clear reporting and communication procedures are immediately activated. This robust safety infrastructure is one of the core value propositions of the “FunXpert franchise” partnership, as operators do not need to build a safety system entirely from scratch.
5.2 Dual-Track Customer Acquisition: Tourists and Local Repeat Guests
Once tourists and shoppers have finalized their winter tourism plans, they typically search for “indoor entertainment in Harbin,” so the venue’s marketing message aligns with Harbin’s winter tourism image. At the same time, by targeting local family audiences with birthday and school group packages, the venue can establish a steady stream of off-season visitors once the tourism season ends. This dual-track acquisition strategy separates tourist demand from local repeat demand, ensuring that revenue does not plummet once the winter tourism season ends.
5.3 Shopping Mall Joint Marketing Initiative
Joint marketing campaigns were conducted with Hadoong Wanda Plaza and Ruyi IMAX Theater. Cross-promotional bundles, such as a combination of movie tickets and FunXpert discounts, were launched during the holiday season. Visitors watching IMAX blockbusters are incentivized by venue-wide promotions, while FunXpert ticket holders receive special offers at select retail and dining tenants within the mall. These collaborative promotions have boosted the performance of each major tenant, creating a closed-loop consumer journey within the complex.
6.Practical Benchmarks for B2B Investors and Mall Developers
Many developers automatically assume that the larger the space in an entertainment venue, the greater its appeal; however, the FunXpert case in Harbin demonstrates that scale only creates value under specific conditions. Most importantly, the main shopping center must already have proven regional appeal, rather than relying entirely on entertainment tenants to draw crowds. Although this 35,000-square-meter venue generates only a modest profit per ticket, the surrounding shopping ecosystem—anchored by a record-breaking IMAX theater and a range of retail and dining brands—continually drives new visitor traffic to the venue. If a shopping center cannot provide a stable baseline of foot traffic, a footprint of this size will increase fixed labor, utility, and maintenance costs far beyond what ticket sales can cover.
For this reason, B2B buyers should not view the venue as a standalone attraction, but rather as a tool for maintaining foot traffic across the entire property. While smaller trampoline parks aim for quick turnover and higher per-capita spending, this large-scale model excels at extending dwell time; families and tour groups coming for an event will naturally stay for several hours and spend money throughout the broader shopping center. This distinction changes the way landlords calculate rent structures and return on investment timelines.