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For FEC investors, this 5,000 m² two-story indoor playground for kids aged 1–10 addresses a key planning question: balancing soft play and active rides. Sited at 38 Jingxing North Street in Tiexi District, the venue spans two floors for children 1–10. This project demonstrates family-focused layout planning and key checks for buyers partnering with indoor playground equipment manufacturers.
Liben Group runs two complementary formats at its Shenyang Tiexi site: FunXpert, the indoor sports park brand with trampolines and thrill attractions, and FunXpertkids, the kids’ indoor playground brand that operates under the name. The official FunXpert venue overview lists both the FunXpertkids Shenyang Tiexi Branch and the FunXpert Shenyang Tiexi Branch at the same location, sharing the same booking hotline and management company. FunXpertkids occupies its own two-story space of roughly 5,000 m², while the FunXpert serves older children, teenagers and adults.
For families visiting the indoor playground, having play equipment for children of different ages all in one place is a major advantage: toddlers can safely play in the soft play area, while their older siblings can enjoy other play areas, such as the climbing wall, allowing the whole family to spend the entire day together in one place. It also offers operators a broader range of services—a single venue that caters to both young families and teens/adults without separating them.
The FunXpertkids Shenyang Tiexi venue occupies two separate floors within a shopping mall, each designated for a specific age group. The first floor hosts go-karts, a carousel and other active rides, while the upper floor offers low-risk soft play for toddlers: a large ball pit, sandbox and themed climbing castle. This vertical layout reduces collisions between energetic older kids and slower toddlers, cutting injury risks and lightening supervision work for parents and staff. Meanwhile, this FunXpertkids site connects with the neighboring FunXpert Trampoline Park, letting multi-age families experience both venues in one trip.
| Item | Detail |
| Venue name / brand | FunXpertkids by Liben Group |
| Location | 38 Jingxing North Street, Tiexi District, Shenyang |
| Usable area | Approx. 5,000 m², two floors |
| Target age group | Children aged 1–10 |
| Opening hours | 10:00–19:00, year-round |
| Opening date | 2025 |
| Total upfront investment | USD 840,000 |
| Annual / daily visitor flow | 80-150/250-400 |
| Partner brand in same premise | FunXpert trampoline park (for older kids & teens) |
The first floor features thrilling attractions for kids aged 4–10. Its highlight is the mini go-kart track; unlike per-lap charged tracks, kids can ride unlimited times within opening hours. Beside it lies an arcade zone with car simulators, riding, shooting and firefighting games, all included in the ticket.
Other first-floor attractions include a carousel, small trampoline parkour zone and popular anti-gravity spinning disc. Moreover, all active play zones have soft padding, with on-site staff monitoring in real time for safety. In turn, this mix of motor-skill equipment and arcade games lengthens older kids’ visiting time, balancing the calm toddler zones upstairs.
The second floor caters to kids aged 1–6, centered on an airplane-themed soft play castle. This large structure combines multi-lane slides, climbing frames and a huge ocean ball pool as the core soft play experience from soft play area equipment suppliers.
Unique to this Shenyang site are two educational sensory zones: the “World Granary” corn sensory area with corn kernels and farm props, plus a simulated dairy farm exhibit. Specifically, children can pretend to milk cows and feed the animated calf model here, thus mixing hands-on play with agricultural learning.
Other upper-floor highlights include a sand pit, costume dress-up zones, a mock supermarket and pretend kitchen, which foster social interaction and imaginative play. A parent lounge, snack counter and rest area sit on this level, letting caregivers rest while watching their kids.
Beyond fixed play equipment, the venue schedules regular live activities to drive repeat visits, a key operational tactic for family entertainment centers. Weekends and school holidays feature scheduled performances including clown shows, treasure hunts in the soft play castle, and educational mini-classes led by trained instructors. These free interactive programs are included in the base ticket and create extra value for families, helping the venue stand out from competing indoor play facilities in Tiexi District.
All play structures follow commercial indoor playground safety standards. First of all, every exposed edge is fully wrapped in high-density soft foam, and the entire play floor uses shock-absorbent safety flooring. Meanwhile, Liben Group, as the indoor playground equipment manufacturers for this project, selected durable, easy-to-clean materials for high-traffic commercial use. Lastly, daily equipment inspections and regular sanitization routines are implemented to maintain hygiene, a priority for parents evaluating indoor kids’ play spaces.
This 5,000 m² two-level family entertainment center required a total estimated upfront investment of USD 840,000. The budget allocation follows standard commercial indoor playground project cost structure, with indoor playground equipment as the largest single line item.
Breakdown of estimated capital expenditure:
This split reflects a deliberate procurement strategy: investing a high proportion of the budget into durable commercial-grade play equipment from trusted indoor playground equipment manufacturers. Above all, premium soft play materials and certified attractions reduce long-term maintenance expenses and extend equipment service life, in turn, which directly protects recurring customer visits.
Unlike many small community soft play projects that only allocate budget for play structures, this venue reserved substantial funds for fire safety, constant-temperature HVAC and floor heating. These infrastructure upgrades are critical for year-round operation in Shenyang’s cold northern climate.
All ticket prices below are verified from Meituan and local ticketing platforms and converted to USD at an exchange rate of 1 CNY ≈ 0.14 USD. Furthermore, the venue adopts an all-inclusive day-pass model: one ticket grants unlimited access to over 30 attractions, with no extra fees for arcade games or go-kart rides.
| Ticket Type | Original CNY Price | Equivalent USD |
| 1 Adult + 1 Child Parent-child Pass | 96–103 | 13.44–14.42 |
| 2 Adults + 1 Child Family Pass | 123 | 17.22 |
| 2 Adults + 2 Children Family Pass | 173 | 24.22 |
Primary revenue streams:
This revenue mix lowers business risk compared to venues relying heavily on coin-operated arcade revenue. The all-inclusive ticketing design simplifies purchasing decisions for parents and helps build repeat customer loyalty.
The biggest ongoing expenses include venue rent, full-time on-site attendants, daily cleaning and sanitization, utility bills, equipment routine maintenance, insurance and digital marketing on local social media and group-buying platforms like Meituan.
Based on the estimated visitor volume (80–150 visitors on weekdays, 250–400 visitors on weekends and school holidays), the venue’s monthly gross revenue fluctuates seasonally. Winter holidays, New Year periods and summer vacation create strong revenue peaks, while ordinary winter weekdays bring lower cash flow.
The payback period for this FunXpertkids Shenyang Tiexi project is approximately 25-30 months, under the base-case operational assumption. Investors should note this payback estimate is sensitive to many variables: rental adjustments, local family consumption trends, marketing spending, and unexpected repair costs for high-traffic attractions. Any feasibility study for your own playground project needs to perform local market sensitivity testing before committing capital.
Shenyang is one of China’s largest consumer markets for family entertainment; local reporting has repeatedly identified parent-child consumption as a primary traffic driver for shopping districts, and Tiexi District is one of the city’s strongest consumption areas, with retail sales of consumer goods exceeding RMB 70 billion in 2025. For this reason, the venue was featured in a Shenyang New Year family guide as a recommended indoor destination in Tiexi, and a local short-video creator described it as a top pick for parents in the district. Next, the core visitor group of the venue is local family households with children aged 1–10, primarily residents living within a 5 km radius of the venue in Tiexi District. Meanwhile, a small share of guests travel from adjacent districts in Shenyang for weekend outings. In most cases, most visitors are nuclear family groups: one or two parents accompanying one or two kids.
On regular weekdays, the venue receives 80–150 visitors daily. Visits mainly come from preschool group bookings and stay-at-home parents with toddlers. When weekends, school breaks and public holidays arrive, daily attendance jumps to 250–400 visitors. Winter becomes the peak operating season for this indoor family entertainment center, as cold outdoor weather pushes local families to seek warm indoor play options.
Local families discover the venue through three primary marketing channels. First, the largest traffic source is Meituan group-buying platform, where parents browse parent-child activity listings, read reviews and purchase discounted day passes. Second, the second major channel is short-video platforms like TikTok. Specifically, the venue posts on-site activity clips, attraction showcases and limited-time promotional vouchers, which drive high-intent local traffic. Finally, word-of-mouth referrals form the third stable source; satisfied families recommend the playground to friends and relatives with young children, bringing organic repeat customers without high ad spend.
Unlike mall-based playgrounds that rely on passive foot traffic from shopping mall shoppers, this standalone family play center actively targets its audience through localized digital marketing and community word of mouth. This model means revenue is less dependent on mall visitor flow, yet it requires consistent social media content and review management to maintain steady customer inflow.
From a business and marketing perspective, this standalone indoor playground proves operators can build steady traffic without mall footfall. Furthermore, new operators reduce project risks by partnering with a trusted indoor playground supplier offering end-to-end turnkey services: layout, manufacturing, installation and after-sales support.
Whether building a 300 m² soft play room or a large family entertainment center, Liben Group provides full support from site assessment to launch. Our services include free site evaluation, 2D/3D design, equipment production, installation, training and after-sales care. View real project cases at https://libenplay.com or contact us for your custom proposal.
