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Most amusement park projects only present conceptual design blueprints and pre-opening projections, leaving investors in the dark about actual operating results. FunXpert, an indoor sports and entertainment brand under the Liben Group, operates this company-owned facility at Qicai City in Changchun’s Luyuan District, Jilin Province. Spanning 14,000 square meters, this flagship family entertainment center is one of the largest multi-generational indoor amusement venues in Northeast China.
1.Project Overview
1.1 Project Snapshot
This is a factory-operated venue: Liben Group both manufactured the equipment and runs the store as a playground equipment manufacturers.
- Venue: FunXpert Changchun Qicai City store
- Ownership: direct-operated store under Liben Group
- Address: Unit 8, 6DA Qicai City, Luyuan District, Changchun, Jilin, China
- Opening: 2023
- Usable area: approximately 14,000 m²
- Structure: two-level play layout with 70+ attractions
- Zoning: four functional blocks — toddler & family soft play, extreme sports & challenge, digital & competitive play, stage & team-building
- Ticket model: all-day, all-inclusive pass
- Published annual visits: 45,000+
1.2 Market Context
Changchun is the capital of Jilin Province and one of the largest consumer markets in Northeast China, home to a large population of young families, students, and working professionals. The Rainbow City Complex is located in Luyuan District, a densely populated residential area. Notably, the mall’s fifth floor already features a family entertainment area spanning approximately 15,000 square meters, including a carousel, a pirate ship, bumper cars, and flying chairs. FunXpert has opened on the same floor, replacing the outdated “amusement park” model with a modern, all-ages complex, thereby shifting the focus from a children’s play area to a family entertainment center catering to a broader, mixed-age audience.
1.3 Brand Background
The FunXpert Changchun location, a long-term investment in indoor recreational sports facilities, evolved from the Blue BOX concept—a company-owned store that opened in Changchun in 2018. In 2023, Liben Group rebranded the concept as FunXpert under the philosophy of “Spreading Happiness Through Love” and opened a company-owned store at Changchun Qicai City that same year.
2.Space Planning — Four Functional Zones in a Two-Level Layout
2.1 Zone 1：Toddler & Family Soft Play Zone
Low-energy attractions such as a ball pool and soft obstacle structures, physically separated from high-energy areas so young children and older thrill-seekers do not interfere with each other.
2.2 Zone 2：Extreme Sports & Challenge Zone
The venue’s anchor block: a giant dry-snow slide matrix, a high-altitude challenge (ropes) course, a flying trapeze, and professional trampoline zones. These are the attractions that give the venue its “sports park” identity.
2.3 Zone 3：Digital & Competitive Play Zone
XR immersive experiences, real-person CS combat, bumper cars, and arcade content for teens and young adults.
2.4 Zone 4：Stage & Team-Building Zone
A stage and large open space for group events, interactive shows, and corporate team-building sessions. Engineering details worth noting: all structural columns were wrapped and themed into the décor, two-level edge protection was added with nets and barriers, and safety distances between every attraction were re-checked during design. Material selection accounted for the dry indoor air of northern winters, a detail that matters for long-term wear in this climate.
3. Venue Operation & Commercial Performance Metrics
3.1 Pricing — What Visitors Actually Paid
The venue operates on an all-day unlimited-access ticket framework, with no additional charges for individual attractions. Ticket rates below are sourced from Meituan and local ticketing platforms.
- Single ticket: $13.16
- Two visitors: $22.40
- 1 adult + 1 child: $20.44
- 2 adults + 1 child: $27.86
Tickets grant all-day unlimited play across the venue’s 70+ attractions; e-tickets take effect immediately after purchase. Anti-slip play socks are mandatory inside the play zones. Visitors may bring their own socks or purchase them on-site. Children measuring between 1.2 m and 1.5 m must be accompanied by a supervising adult at all times. The tiered package options also cater to different group sizes, from couples to multi-member family groups, maximizing booking conversion.
3.2 Financial Performance
The FunXpert venue at Changchun Qicai City demonstrates strong revenue-generating potential and sound asset allocation as a large-scale family entertainment center.
In 2025, the venue posted robust annual operating revenue of approximately $1,080000. From January through September 2026, the venue generated approximately $662,500 in revenue, maintaining a stable cash flow while continuing operations. This steady revenue stream reflects market recognition of its all-inclusive day-pass model and multi-age attraction mix, demonstrating the business’s ability to convert foot traffic from local families, students, and corporate team-building groups into reliable revenue.
The project boasts a thoughtfully planned asset structure. It records fixed assets valued at $117,500. Renovation and space upgrades require roughly $225,400 of total investment. The team strategically allocates capital for durable play equipment and themed spaces. This builds a solid long-term foundation for stable venue operations. The high-quality equipment provided by Liben Group has reduced the costs of frequent replacements and maintained asset value over an extended service life.
3.3 Visitor Flow and Public Feedback
Most positive feedback highlights the venue’s large size and diverse attractions. Visitors love its all-inclusive ticket and standout play experiences. Top picks include challenge courses, dry-snow slides and immersive XR games. Families favor the mixed-age zoning design across different play zones. Separate areas serve toddlers, older kids and teens in one venue. Every group member can find suitable activities during one visit.
Online ratings carry weight for FEC operators. Yet repeat visits depend more on consistent daily venue operations. Diverse attractions bring new guests through the doors. Climate control, cleanliness and service earn returning visitors.
3.4 Operations, Safety, and Northeast-Climate Maintenance
Proven operational experience at this venue:
Non-slip socks are required and sold on-site;
children between 1.2 and 1.5 meters tall must be accompanied by an adult.
In terms of construction and maintenance, the steel structure, netting, padding, and shock-absorbing flooring all comply with the safety standards. Two levels of edge protection have been installed, and all columns have been padded and themed. Since the mall operates during the day, installation was scheduled for the evenings, and the individual modules were small enough to fit into freight elevators. Liben established a dedicated after-sales service channel to provide rapid replacement parts for high-wear components and regularly offers maintenance guidance to address the more severe wear and tear caused by the northern climate.
4. Project Planning & Competitive Strengths for Large-Scale Development
4.1 What Buyers Should Verify Before Commissioning a Similar Venue
The following is a general buyer’s guide based on industry best practices.
- Site Selection: Before signing a contract, verify the density of catchment populations in your target zone, assess mall foot traffic, check parking availability, and research competing family entertainment centers nearby.
- For space zoning: Install physical barriers to separate low-intensity children’s zones from high-thrill attractions, while designing visitor circulation routes to prevent crowd congestion.
- When building your ticketing structure: Decide between all-inclusive day passes and per-ride pricing models, and factor ancillary revenue streams (socks, food, special events) into your financial forecast.
- Vendor Selection: Above all, indoor playground manufacturers with in-house design, production, and installation teams are preferable to trade intermediaries. Specifically, inquire about on-site survey and analysis capabilities, safety documentation, and designated after-sales contacts. Related Search Terms: Indoor playground equipment suppliers, playground equipment manufacturers, indoor playground manufacturers, commercial playground equipment manufacturers, trampoline park manufacturers, indoor trampoline park suppliers, soft play area equipment suppliers.
- Climate and Logistics: Furthermore, check material durability, nighttime installation regulations, freight elevator restrictions, and lead times for spare parts for high-wear components.
4.2 Proven Competitive Advantages of the FunXpert Changchun Model
The FunXpert venue at Changchun Seven Colors City demonstrates a range of replicable strengths that help large-scale family entertainment centers stand out in a crowded market, providing valuable insights for global investors partnering with playground equipment manufacturers.
First, the mix of attractions catering to multiple age groups creates broad market appeal. The venue is not limited to young children but combines soft play areas, trampoline activities, high-altitude challenge courses, digital interactive games, and group activity spaces. This diverse lineup simultaneously attracts families, teenagers, school field trips, and corporate team-building groups. By tapping into different customer segments, the venue generates bookings on both weekdays and weekends, thereby smoothing out revenue fluctuations during seasonal and off-peak periods.
Second, the all-inclusive day pass pricing creates strong perceived value for visitors. Once guests purchase a ticket, they enjoy unlimited access to all attractions without paying any hidden surcharges. This straightforward pricing reduces customer hesitation at checkout and encourages longer on-site stays. Extended visits naturally generate additional revenue from on-site merchandise, non-slip socks, snacks, and private event bookings.
Third, Liben Group’s integrated design and manufacturing streamline project delivery and ensure consistent equipment quality. Liben handles site layout, equipment manufacturing, on-site installation, and post-sales maintenance within a unified workflow. This single-point accountability eliminates coordination conflicts between independent designers, factories, and installers, reduces project delays, and lowers overall implementation risks.
For investors, these competitive advantages can be adapted to projects of various scales, whether planning soft play areas for communities or indoor entertainment complexes spanning thousands of square meters. For more project case studies and product catalogs, visit: libengroup.com & libenplay.com. Feel free to leave a message or send an email for inquiries.