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Open a children's playground and a trampoline park to realize your entrepreneurial dream. The site search in the early stage of opening a children's playground and trampoline park is very important. It can be said that the selection of the site area is half the success.
There are many elements that operators need to pay attention to when choosing the location of children's playgrounds and trampoline halls. The location of the venue is best with its own traffic. For example, the venue is located in a large shopping mall (such as a children's mall), and there are large supermarkets, gymnasiums, kindergartens, park communities, and commercial street corners nearby. In such a place, the flow of people will be large, and the population near the venue, such as dense residential areas and schools.
Shopping malls are divided into comprehensive shopping malls and rental shopping malls
Comprehensive shopping malls generally have clear classifications, integrated eating, drinking, entertainment, shopping, etc., and are very popular. Moreover, there is a separate floor for children, which is an ideal venue for indoor children's amusement parks. The target customers of the comprehensive shopping mall have a high consumption level, and focus on the decoration of the indoor children's amusement park, the hygiene of the venue and the high-quality service. One thing to note is that the mall has requirements for the park brand to enter, and needs to choose a powerful franchise brand.
Rental malls are generally leased at the beginning, and the cost is not too high. Once the investment is successful, it will become very popular. It is also an ideal venue for indoor children's playgrounds and trampoline halls, and it is an ideal choice for entrepreneurial investors. However, because the new mall has no basis for traffic, it is recommended that customers and friends do research work in the early stage.
The advantage of the shopping mall is that it is popular, and the customer's economic ability is strong, so there is no need to worry about the later income.
The communities invested and built after 2010 are mostly inhabited by young people. There are more children, more cultural life and outdoor activities, and they have strong spending power. Such target customers have high quality requirements and need to do a good job in venue operation management in the later stage. Dense dwellings can ensure a constant flow of people in the park, which is the main crowd for recharge and annual card members. Near kindergartens, primary schools and other schools, this is the area closest to the target customers, with sufficient passenger flow.
The traditional children's playground refers to a play that satisfies children. In the past two years, the concept of the new playground has been proposed, which integrates sports, fitness and entertainment. Meet the needs of children, adolescents and adults of all ages. Sports people in gyms and gyms are also our target customers.
In addition to location selection, you need to pay attention to:
1. Fire safety is the first priority. Before opening a children's playground in a shopping mall, you must understand the local fire protection requirements.
2. Pay attention to the following matters when communicating with shopping malls: negotiation before signing the contract, decoration period, rent-free period, rent-free period payment method, actual area measurement, public pool, property, water and electricity, heating, air conditioning, rent, contract period, rent increase rate , Whether it can be sub-leased, whether it can be transferred, whether it can change the business content, etc.
3. The location of the children's playground should try to consider the location where the surrounding customer base is relatively stable, and the superior traffic environment is very necessary. At the same time, appropriate parking spaces must also be considered, which can often attract long-distance customers and expand the scope of their business districts.
4. Another key to the children's paradise is to do a good job in publicity and service, have its own IP image, and a safe and fun environment.