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What Preliminary Preparations Do I Need To Do To Open A Children Playground In A Township?

Updated:2022-06-15 15:07:24
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  The development of today's urban and rural economy has brought the investment of indoor children playgrounds into a white-hot stage, and indoor children playgrounds have gradually entered township operations. As one of the most popular investment projects in the current investment market, indoor children playgrounds are in urban markets or townships. The market has great prospects and can be better operated.

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    Compared with cities, the population base of rural areas is relatively small, generally ranging from tens of thousands to hundreds of thousands. We can estimate the population base needed to open a small children playground. The area of small children' playground is generally 100~300 square meters, and a small children playground of 100 square meters can accommodate about 30~50 children to play at the same time. According to the principle of twenty-eight, two out of ten children can be converted into customers, so 150 children can support a small children playground of about 100 square meters. Opening a children playground in a township does not need to be too large, and the decoration should not be luxurious. The investment cost is low, and the funds are returned quickly. It can quickly occupy the market and open up its popularity, but there are also some problems that need to be paid attention to!

 

1. Do not make subjective assumptions


    Site selection is critical to any park. Many entrepreneurs choose to open an indoor children playground in their hometown, because they feel that they grew up here and are very familiar with the environment and market of their hometown, so they no longer seriously investigate the market.

    So "I think"  all appear in the hearts of entrepreneurs, and they make a decision as soon as they hit their heads. This subjective idea ignores objective factors such as the market and the flow of people. The final result is that the park is closed after a month, and the investment money is also lost.

 

2. Identify customer groups


   Now that you have decided to open a store, you will not be in a hurry to choose the location. The site selection of the township indoor children playground must first seize the target population. Generally, there is a large flow of people near shopping malls, supermarkets, etc., but this flow of people is divided into fixed flow and mobile flow.

   Generally speaking, the foothold of the indoor children park is the fixed flow of people living near shopping malls, supermarkets, etc. They are the main profitable customers of the children park. As long as this fixed repeat customer is guaranteed, the park can continue to operate and develop mobile people as the park's customer.

 

3. Emphasis on new communities


   The second point of choosing the location of the township indoor children playground is the new community. The so-called new type of community refers to the community in which parents born in the 1980s and 1990s are the majority. These parents are avant-garde and willing to spend money to let their children play. Moreover, there are several times more children in the new community than in the old community.

 

4. Understand the adjacent business formats


   Finally, the location of the township indoor children playground can also be considered to open near adjacent formats such as children business, maternal and child toy stores, children training, and children catering. I would rather spend more time and energy on the site selection of the park, rather than rushing the site selection in order to catch up with the opening. Only choosing the right location will have a multiplier effect on the continued operation of the indoor children playground.

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   The core of the children playground is that it must be opened in a place with more people, where children often go to play. This is the core of the indoor children playground! Now, these places are more reliable to open indoor playgrounds. For towns, it is enough to open them in places that everyone is familiar with, and places with a certain degree of popularity are enough to attract people. Secondly, in terms of dressing, it is good to match the nature of children, and it is good to make them feel happy, so opening an indoor children amusement park in a township has a good development prospect!