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Updated:2020-03-21 10:20:13
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Indoor trampoline park is a new and popular industry nowadays, and it is a popular project for young people's entertainment now, but the most popular projects require business strategies to last for a long time. The below, we will offer you three strategies for long-term success of running a trampoline park.
Yes first of all, name your park! A name that will come into your clients’ mind when they have a plan to visit. The operator must give the indoor trampoline theme park a proper name. Just as people must have a name, the park also needs to have a name that is close to the psychology of the target customer and easy to remember. The name of the trampoline park is as easy to remember as possible, and it is consistent with youth, dynamic and vitality.
There are many marketing methods for indoor trampoline park, but not all of them are adopted. According to the actual situation, it is necessary to choose a publicity method suitable for your trampoline venue, the below we listed 6 tips for your consideration.
Printing the name, address and other information of your trampoline park on a balloon, and distributing them in a commercial prosperous area will have a good effect. In addition, noticeable signs should be set up in underground shopping malls to guide customers to visit your park.
Print leaflets, brochures, etc., and distribute them near schools and communities. Weekends will be distributed at malls and community sites, as well as near playgrounds.
Place event billboards at the door, front desk, or prominently. Considering that the indoor trampoline park is located on the lower level, a large billboard can be set up at a high place, and it is best to make a guide mark at the necessary intersection.
4. Newspaper advertisement.
Trampoline parks can try newspaper leaflet advertisements with low investment and the effect can be monitored. Due to the small role played by a single page, it is recommended to change it to a two-fold promotion; the shape is designed with exquisite beauty shapes, the content includes the introduction and business philosophy of the indoor trampoline park, and an operating mode such as a theme event every month to highlight the park The difference is very impressive. During the promotion, select communities with more young households and children.
5. Cooperative swap advertisements.
Cooperate with various kindergartens, training institutions, and corporate groups in advertising replacement. Put the partner's promotional materials on the checkout counter, and customers can give them a piece of information when checking out; at the partner merchant's checkout counter, put the relevant information, and the customer will naturally increase the visibility of the store when spending at the trampoline theme park. Specific plans such as: purchase (consumption) in our store for xx yuan, you can free to play in xx indoor trampoline theme park.
6. Group texting.
Send mobile customers monthly information on themed events and recent promotional offers. Perhaps these customers may not come to the store to participate, but may recommend relatives and friends to visit the indoor trampoline park. The cost of text messages is low, and the use of software, such as mass transmission, is very low, which is much more economical than leaflets and newspaper advertisements.
1. Set up free zones
At the beginning of its opening, you can set up a certain "free zone"in your trampoline park. Visitors will become interested after playing in the free zone, thereby promoting the consumption of other facilities, and can also give coupons to customers to guide them to spend next time. . At the same time, you can use packages (bundled sales of some amusement facilities), monthly passes and other preferential methods to promote sales. You can also set up group discounts on some facilities, such as trampolines. 20 yuan for promotion.
2. Give away cute toys and gifts
At the end of the trampoline park, a bottle of drink, or an ice cream, a balloon, a small toy, etc. will be given to leave a good impression on the customer, which will help return the flow of passengers in a planned way and bring recycling benefits.
3. Cooperation with shopping malls
Trampoline parks and shopping malls can operate cooperatively. For example, if a customer spends money in the the shopping mall up to a certain amount, he can get a coupon for one-hour free play in your trampoline park. Limited coupons, first comer first served. In this way, you can use the popularity of the mall to divert yourself and attract more potential customers to shop.
Indoor trampoline park requires a bit of high investment, the operators should equip themselves with all the necessary strategies on how to run a successful trampoline park, and strategies will update according to the market, we would welcome you to share your ideas with us as well. and also if you are on the beginning of building a trampoline, we'd be your best trampoline park manufacturer. Look forward to your enquiry.
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